Tickling the Brain with Adam Rubin

Tickling the BrainI recently met Adam Rubin, Creative Manager of Groupon, at the WritersUA conference in Long Beach, CA. Adam delivered an amazing closing presentation entitled “Tickling the Brain: Sharing Ideas in Memorable Ways.” He’s got a website with the same name: Tickling the Brain.

Adam’s work experience is varied, including stints with Leo Burnett and David Copperfield, and interning on The Daily Show with Jon Stewart. He’s also an amateur magician and does improv comedy in Chicago. And, if that’s not enough, he’s written two children’s books—Those Darn Squirrels and Those Darn Squirrels and Cat Next Door. Does this guy ever sleep?

Adam’s a real character with a lot of great ideas. He presented a number of “brain tickling” visual examples and activities grouped into five categories:

  1. Surprise
  2. Contrast
  3. Tension
  4. Rhythm
  5. Style

His talk was funny, thought-provoking, in-your-face direct, candid, and insightful. He even got the F*** word into his talk! Have you ever heard that at a professional conference?

Be sure to check out Tickling the Brain; it’s definitely worth a look.