Elliott Masie on Webinar No Shows

Webinar No Shows” was the headline in today’s Learning Trends newsletter from Elliott Masie of The Masie Center.  He called this a “dirty” secret of the learning world. According to Elliott, some organizations report no-show rates as high as 40 to 60% for a webinar.  The issue is so pervasive that many companies even book 40% fewer lines/licenses for an event.

Why the no shows? Elliott offered these factors:

  •  Life Gets Busy
  • People Watch Asynchronously
  • No Consequences
  • Value Against Time
  • No Clear Outcomes
  • Need Creative Designs

Is a no-show rate of 40%-60% typical in your organization? If so, do you know why? Any factors you’d like to share?