The ultimate goal of technical content is to help customers use products most efficiently. This content may also have some persuasive aspects; for example, you may want to justify the new features of a particular product to enhance worker productivity. TRA360 is a professional writing services agency that helps high-tech companies to develop content for a wide range of products and services.
Developing content is the most important part of the communication process. But what if you need to deliver the same message or a customized version of that message to diverse channels and markets? In a webinar hosted by leading CLM software provider Agnitio, most companies tuning in acknowledged that their biggest marketing faux pas was a lack of customer-centric content. In this case, technology is an effective solution. One such example is Rainmaker, Agnitio’s latest CRM system. This is a multichannel communication system that helps healthcare and pharmaceutical companies meet their digital marketing needs through the personalization of content across different markets, languages, cultures, channels, and regulatory environments.
These are just a few of Rainmaker’s most significant features:
Localizations and edits that are fast and easy.
Tailored communication that can be repurposed across different channels.
Utilization of metadata to assign tags and roles to users.
Personalized website, web meeting, and patient app.
Rainmaker also provides a partner app, HCP, that gives healthcare professionals their own remote app so they can access and share relevant materials. The system accepts different file formats and also helps users create and export their content so it fits their specific devices.
At TRA360 we always try to keep current with the latest technologies so we can better serve our customers and community members. Are you a marketing professional in the healthcare industry? Comment below and let us know. Write on our Facebook wall or follow us on Twitter @TRA360!
LinkedIn, as many of us know, represents the social networking realm for professionals. Between recent college graduates, the unemployed looking for work, or just a platform to meet more people in your industry, LinkedIn’s purpose is well received. However, when it comes to execution and “doing”, brands tend to get lost in what purpose they serve as an organization on this social network. Lets take a look.
1. Create a company page
Starting with the basics, creating a company page with your brand’s information, logo and mission statement is a great starting point for LinkedIn.
2. Community focused groups
One of LinkedIn’s (arguably) best features is the ability for a user or business to both create and join tailored groups to each profession. Are you a life science professional? There are many groups whose members are also in the industry. Are you in Public Relations? No problem, there are groups for that, too. Some groups are small or even private, whereas other groups have thousands of members (especially groups of a specific trade or publication). Promoting your brand through a customized group will allow you to administer all activity and oversee the community.
LinkedIn is an excellent way to engage with your targets and clients. Send out LinkedIn status updates letting your followers know weekly updates with your brand or start group discussions leading people back to your LinkedIn page and back to your website. Engagement with your followers through LinkedIn will simultaneously help you grow your brand just by staying active on LinkedIn.
Is your brand on LinkedIn? How else do you like to use the social media platform to grow your business? Let us know and comment below!
Over the next several months, TRA360 will be blogging about our most coveted tips, tricks and how to’s in the social media world. As many of us know, social media has begun to take over marketing and branding. Social media has shaped up businesses across the world in addition to helping brands develop trust and credibility among their consumers.
This week’s social media “recipe” is about seeding. For those of you who are unfamiliar with the concept of seeding, seeding refers to the act of generating content and “planting” that content in related online forums, platforms or discussion boards to find people who might be similarly interested in your content.
1 (or more) piece(s) of juicy content
1 working computer with internet access
1 completed LinkedIn profile
1 cup of motivation
3/4 cup of networking skills
Typically, seeding works well with blog posts, articles, newsletters, short research summaries, etc. The best piece of wisdom we have to offer here is do your homework. Seeding seems simple, yes, but in reality, if you are seeding in the wrong online locations your content is bound to be ignored. Do your homework by researching the top 10 locations of where your content will be read and replied to.Engagement is key here!
A LinkedIn profile is essential for seeding because of the “groups” feature. Joining related groups to your industry and seeding your content through these groups will help generate a buzz about your content. Writing about social media and not sure where to seed? Start with your own personal Twitter account, Facebook page, and knowledge share groups on LinkedIn. Other platforms allow their authors to be published and read by thousands including Social Media Today, Digital Doughnut, and Business 2 Community.
Lets face it- as marketers we like to stay connected at all times. We can’t help but engage with our team members, clients, consumers and other marketers/PR pros alike. Yes, we rely heavily on Facebook chat and G-talk, but as of today, HootSuite has introduced the latest addition to the HootSuite family: HootSuite Conversations!
HootSuite Conversations allows for internal collaboration within your brand. Whether you want to communicate with a team member, your boss or even your cube-mate, HootSuite Conversations allows for any and all social collaboration within the HootSuite dashboard. Another perk is the ability to import your Google or Yahoo e-mail accounts. With this new feature, social media initiatives and platforms are simplified and easily accessible to your entire company.
Building an online community within a community makes all-around communication easier and more enjoyable because of the organization. Everything from messaging someone to commenting on a group message is right at your fingertips. Although this is a brand new HootSuite feature, as a Social Media Strategist, I feel that HootSuite Conversations is the perfect concept that every brand can embody. HootSuite has moved on to bigger and better discoveries with your brand’s needs in mind.
Do you already use HootSuite? If so, will you be testing out the new HootSuite Conversations feature within your company?