Prezi: The Zooming Presentation Editor

Prezi is being hailed (by some) as the next great app for creating meeting presentations (or prezis) live and on the web. For people who make their living in marketing communications and learning & development, it’s worth giving Prezi a test drive.

Unlike PowerPoint and its ilk, Prezi doesn’t involve creating discrete slides. Instead, it’s a Web-based “canvas.” Prezi users group their images, text, and video in various ways, and then zoom back and forth between topics during their talks. According to the website, once a presentation is downloaded, it works on any computer, even without Internet access. (I’ve not tested this claim.)

The Prezi Academy offers a step-by-step tutorial in using the product, as well as helpful hints on presenting and publishing. You can also browse popular prezis to see what others have created with the product.

Prezi offers free accounts, but a fee is required to work offline and to remove Prezi’s corporate branding. Prezi is also available for the iPad.

So, are marketing communications and learning & development professionals going to turn away from PowerPoint and flock to Prezi? Not likely in my opinion, but worthy of some exploration.