Hubspot and Prompt Communication Goodies

Posted on June 30, 2011May 20, 2013 by Valentina Rosa

I think I have a networking problem. 4 events in 3 days!

Yesterday I went to a TEDx Boston event at Hubspot in Cambridge. There I learned about something called Inbound Marketing (which ironically I’m doing right now) and got to meet three of the brains behind Hubspot: Brian Halligan CEO and Founder, Dharmesh Shah CTO and Founder, and Joe Caruso VC and mentor at TechStars Boston. I learned so much about how the company was formed and the ins and outs of growing a business successful. I learned enough that I could immediately see the value when I was discussing many of the same topics today.

Thanks for the free book as well Hubspot! I’m already 40 pages deep and its a good read for anyone interested in marketing in this century. Find it here at Amazon. Hopefully my millions of readers and the subsequent exposure will cover the cost of printing 😛

Today I got to sit in on an intimate marketing workshop with 7 other lucky individuals. The event was organized by Hazel Butters of Prompt Communications and was invaluable. She gave us many great tips and ideas on how to really get the best results from marketing and PR. I really look forward to the next event with her.

It was great to offer my experience and knowledge as well to fellow businesspeople trying to work with social media. I may still feel like the new kid on the block, but I’m learning fast and I truly think I’m forming to this niche. I couldn’t be more satisfied.

I also got a Droid X today on eBay! This is epic for me because I’ve turned a lot of heads being in social media and not having the internet with me all the time. That and my 8gb iPod nearing capacity were enough to justify the splurge. I can’t wait to try it out and find out what an ap is! These are exciting time for sure.

Mass Emailing and Future Plans

Posted on June 29, 2011May 20, 2013 by Valentina Rosa

So yesterday we sent out our first mass emailing to our corporate database. It was very excited to start executing the plan we’ve been working on for a few weeks now. The response so far has been strong and already more people are joining TRA360’s social networks. Building brand awareness is a goal of ours and I think we’re growing it successfully. We’re planning on offering free materials and know-how on the site sometime shortly, so let us know what specifically you’d like to see. In addition, work samples for our various practices will be hitting the site soon so we can represent.

The next big project in the pipeline will be a survey for the customers so we can figure out how to be Super-TRA360! I joked with Tim the only options for opinions should be “Good, Very Good, and Excellent.” That way, 100% of the responses will be positive 😉 I’ll do my best to make the survey unbiased so it can be of actual value though because the goal isn’t glorification, it’s improvement.

Social Media Breakfast NH

Posted on June 17, 2011June 4, 2015 by Valentina Rosa

Today I attended my first Social Media Breakfast in Nashua. It was a great learning experience where presenters talked about their efforts involving green business, technology and social responsibility. I got to meet SMBNH Founder Leslie Poston, Co-Organizer Diane Vautier, Kate Luczko the Interim Executive Director of New Hampshire Business for Social Responsibility, Jim Cavan of Green Alliance, and Debbie DeMoulpied Owner of Bonafide Green Goods. I applaud their efforts in running businesses that key an eye on the important community issues.

I look forward to attending more meetings in the future as I continue working with TRA360 on our social media efforts with Facebook, Twitter and LinkedIn.

Yankee IABC Membership Mixer

Posted on June 12, 2011May 20, 2013 by Valentina Rosa

The Yankee Chapter of the International Association of Business Communicators (IABC) held a membership mixer on June 9, 2011 at the Hotel Marlowe in Cambridge MA. It was my first of such networking events, and I was excited to get a first-hand look at some of the players in TRA360’s industries. At the meeting there were presidents, writers, managers, students and more eager to socialize. Having a brief chat with several professionals in business communication proved valuable and offered me insight into the workings of our competitors. Not to mention the food was exceptional.

I’m eagerly awaiting the next networking events planned for this coming Tuesday with the Regulatory Affairs Professionals Society (RAPS). It will be nice to have the backup of TRA360’s own Valentina Rosa for all the hardball questions at the meeting.