Tag: marketing communications

When Science, Technology, and Social Media Mix

Posted on by Valentina Rosa
Would you take the world’s first digestible digital pill?

What do you get when you add science, technology, and social media together? Some might think a really cool iPhone, or an app that allows self-diagnosis instead of a doctor. Although that would be pretty cool, earlier this week, Mashable reported the first-ever FDA-approved digestible digital pill.

This new pill comes equipped with a microchip roughly the same size as a particle of sand, which can be embedded in drugs to monitor patients’ response to various treatments and medical conditions. One of the digital pill’s most valuable attributions is the ability to track how well (or poorly) the drug is reacting to and ultimately working with the patient’s system through an embedded sensor that contains small amounts of magnesium and copper. Mashable describes, “When a patient swallows it, the pill generates slight voltage which responds to digestive juices. The voltage sends a signal to a patch worn by the patient, which transmits relevant information to a health care provider’s mobile device.”

As a life science company with a focus on pharma and biotech, we are constantly exploring new advancements in health care and bio. Social media has reached new levels since the rise of the Internet and social networks. However, very few have attempted to mix the two fields to create what could be a breakthrough in digital medicine. Yes, a digestible digital pill could potentially help medicine operate more effectively because results are coming back straight to the source, however, we won’t really know until we try…would you?

Tweet to us @TRA360 or comment below why you would or wouldn’t try the first-ever FDA-approved digestible pill! 

Get Ready To Meet Your Competwition

Posted on by Valentina Rosa
Do you use Competwition?

Brands and individuals active on Twitter are constantly trying to build relationships, better understand engagement with their followers, and gain credibility. Some are successful on their own, but others are left in the dust and get lost in the depths of the vast Twittersphere. However, what if a brand realized this issue and then acted upon it to help those Twitter users in need of a traffic boost? Introducing, Competwition, a website that allows users to create and enter competwitions with some pretty cool prizes.

The concept of Competwition is right on the money. Marketing strategies typically work best when an incentive of some type is involved. By creating an outlet to allow users to create their own contests and choose their own prizes to give away, more users will engage. Hosting a competwition? The better the prize you’re giving away, the more followers and general web traffic you are bound to receive. Entering a competwition? You could win free goodies like concert tickets, sweatshirts, software, products, or even a new iPad! The prize you give away in your company’s competwition is 100% up to you. All you need is a Twitter handle to enter and host competwitions—it’s that easy!

Competwition has the ability to change social media marketing forever, but has it caught on yet? Let us know if you have you heard about Competwition and if so, have you used it?

 

Epos Traduzioni

Posted on by Valentina Rosa
Epos Traduzioni
Epos Traduzioni

Want to get your writing to be able to be understood internationally without having to translate it all yourself? Say hello, bonjour, hola, ahoj, and ciao to Epos Traduzioni!

They offer language services for all types of companies across the world. Based in Italy, Epos Traduzioni incorporated in 2000, and twelve years later they’re still translating internationally. They provide translation services, interpretations, and language courses to educate their customers. All of their translators are native speakers with at least 5 years of experience in the fields in which they do translation.

Worried about losing technical jargon through translation? Not with Epos Traduzioni. They ensure that the technical content and correct meaning are retained within a document. What about confidentiality? They guarantee that all translated documents are kept in secure storage.

Do you need something translated? Try Epos Traduzioni and let us know what you think. Arrivederci e buona fortuna i miei amici—goodbye and good luck my friends.

Knowing Your Demographics

Posted on by Valentina Rosa
Know your demographics before generating content!

It seems simple enough; your brand pushes out content to your followers, customers  and consumers, they read it, maybe think about it for a few minutes, but about twenty minutes later, it’s lost information. In one ear and out the other, cluttered among the other tweets, posts, blogs, e-blasts, newsletters and e-mail they read every day. However, when brands take the time to do their homework on their followers and understanding the demographics of their audience, content is more likely to be retained. 

Yes, content generation is the key to gaining credibility and establishing relationships, however, without proper knowledge of your brand’s demographics, your potential reach could be that much larger. By analyzing the trends in your data (thank you Hootsuite Pro and Google Analytics), and determining whether your readers are mostly male or female, US or internationally based, old or young, this data will provide you with the secret sauce to content success. Pushing out content to the wrong crowd, age group, or even gender could be preventing your brand from succeeding (and those numbers from skyrocketing!)

TRA360 lesson of the week: If you’re going to push out content, make sure you are pushing it out to the right audience! Knowing your demographics is key for your brand’s success. Do you use analytical tools to research your company’s demographics? Let us know @TRA360!