Presenting at the Conference for Software User Assistance Peer Showcase

I’m writing this post in the middle of our fourth nor’easter of the season. On the first of February we’ve already had more than 60 inches of snow dumped on Greater Boston, with another 12-16 inches forecast by end of tomorrow. I remember enjoying snow as a little kid, especially with the words “snow day” added to the mix. But now, the snow is more of a pain than a joy.

Fortunately, some warm weather thoughts are distracting me today. I’ll be traveling March 13-16 to Long Beach, CA 2011 to present at Peer Showcase of The Conference for Software User Assistance. Joe Welinske, president of WritersUA and direct sponsor of the conference, recently informed me of our selection. I’ll be presenting the EM35x Development Kit Quick Start Guide, a foldout document TRA360 created for Ember Corporation, a leading provider of wireless sensor and control network technologies for businesses, homes and the utilities that serve them. TRA360 has been providing technical documentation services to Ember since 2004.

WritersUA is one of the most respected companies in the UA and technical documentation worlds. So, to be selected to participate in the Peer Showcase is a significant accomplishment for the entire TRA360 team. The conference’s focus is on developing the best possible user experience for all types of software applications through well-designed interfaces, helpful, and accessible support information. Technical writers, online help developers, documentation managers, technical publication managers, and many others are among the many types of people who will attend. Want to learn more? Go to the conference agenda and read all about it. You’ll be glad you did!

And, if you make it to Long Beach, introduce yourself. I’ll be the guy without the shovel.

FDA and Life Sciences Relationship: PwC’s Improving America’s Health V

Starting in 1995, PricewaterhouseCoopers (PwC) has surveyed the life sciences industry on its working relationship with the US Food and Drug Administration (FDA), its chief regulatory agency. This year’s fifth survey produced mixed results for industry and the FDA. See the PwC press release for more information.

Among the six key findings described in the Executive Summary, four seem especially important for regulatory writers (1):

  1. Despite complex scientific, economic and political changes, the relationship has improved; but problems remain. 78% of respondents said that the agency’s guidance documents have increased industry’s understanding of FDA’s expectations. I know from first-hand experience that this has been a major initiative by the FDA over the past 3-4 years. FDA personnel regularly speak at events sponsored by the Drug Industry Association (DIA) and Regulatory Affairs Professionals Society (RAPS), two of the largest professional organizations for regulatory writers and regulatory personnel. However, problems persist as 30% of respondents saw no change in the agency’s approval process over the last two years, and more than 60% said that the FDA changed its position during their review. Working with a number of biopharma customers at TRA360, this is a consistent issue and one the agency needs to address. Better training, oversight, and assessment seem like valuable areas for improvement.
  2. FDA approval process lags in both scientific and technological advances. Industry feels that the agency is not keeping up with technology, something we hear from our customers, vendors, and regulatory consultants all the time. Part of this is the usual industry-government divide, but in my opinion, both parties need to work harder to bridge the gap. Joint initiatives have been underway for years, but more creative solutions are needed.
  3. More frequent, open and clear communications could benefit both sides. After 10+ years as a regulatory professional, this is no real surprise. Industry needs to do a better job at scheduling meetings with FDA—pre-submission and end-of-phase—and FDA needs to be more proactive in requesting them. And FDA needs to work hard to standardize submission requirements throughout the development process, especially in the endgame when delays or failures are more expensive.
  4. Opportunities abound to improve America’s health. Increased collaboration between industry and the FDA are essential here, especially with regard to the agency’s high stakes, all-or-nothing approach to drug approval. Based on my experience, regulatory professionals can be key players in successful outcomes here.

Overall, I found PwC’s Improving America’s Health V an insightful survey, rich with important data for biotech, pharma, and medical device companies, regulatory professionals, regulatory writers, medical writers, and medical communicators. The complete findings of the study and a podcast on the report are available for download at: http://www.pwc.com/us/fdasurvey.

(1) Improving America’s Health V, http://bit.ly/ekbSxf, page 3.

The Content Wrangler

Have you ever heard of Scott Abel or his website The Content Wrangler? If not and you’re a technical documentation or social media pro, start reading. Better yet, bookmark the site and subscribe to the RSS feed. You can also sign up for the e-newsletter, follow Scott on Twitter, or join his Facebook community.

I rely on The Content Wrangler for blog posts, podcasts, and archives on technical documentation. They keep me up-to-date on content management strategies and technologies, using social media in the enterprise, DITA for technical writing, and lots of other important topics. Scott’s opinions are direct and no-holes-barred. A recent post entitled “Facebook Faux Pas Number Two: A User Experience Only Programmers Could Have Devised” is a perfect example.

Scott’s been at this game for a while—his blog archives date back to September 2002—so his experience is deep and wide. While you might not always agree with his opinions, you’ll always receive enough information to make sound business decisions.

Do you need help in wrangling your own content? Contact Valentina Rosa for advice.