After activating HootSuite’s 30-day trial of HootSuite Pro, we have some new features, impressions, and overall thoughts about what the first week experimenting with Pro was like for TRA360. Check it out.
First, just last week, HootSuite announced a new “Teams” functionality to HootSuite Pro users. “Teams” provides large-scale team management in addition to smaller teams. I watched a video on Teams and found this feature to be particularly useful for larger organizations, as an agency or fairly large company will have specific departments for marketing/PR, social media, and internal communications. Teams are only available for HootSuite Pro and Enterprise users. Basic users, you’re out of luck! With this new feature comes an increase in price. As mentioned in my previous post on HootSuite, Pro members were charged at US$5.99/month. New Pro users will be charged US$9.99/month. Already use Pro? Don’t worry because you’re already grandfathered in to the monthly US$5.99 price!
Next topic to cover: the Analytics Points system. An in-depth Google Analytics report can be extremely useful to not only TRA360, but to any company looking to measure success of their website and social media marketing efforts. After exploring this feature of HootSuite Pro, I realized the analytics component is based on a points system. “Analytics Points,” as HootSuite calls them, help keep track of analytics modules for building reports (weekly, monthly, etc.). Each component is worth a certain number of points, ranging from 0 (free) to 100. HootSuite Pro users are allotted 50 points per month which can be used to purchase report templates or any other analytic module.
Thoughts and impressions: The analytic modules seem beneficial for putting together social reports for your business. HootSuite’s point system makes it easy for users to find and purchase specific modules to build their customized social reports. However, in the grand scheme of things, 50 points per month does not seem adequate to build a substantial report based on the cost of each module. Yes, some modules or templates are only 5 or 10 points, but the modules that are crucial for accurately and professionally showing your company’s growth tend to use your total allotted points budget altogether. Looking to build a simple Google Analytics report for your company? That’s 50 points. Creating a proposal report to monitor the progress of your social media campaigns? That’s 45 points. As you can see, these modules come at a hefty points price.
I would like to know, how can a user acquire more points without purchasing them? If I had one suggestion about this points system, I would recommend HootSuite to allocate 100+ points to each Pro user and give out more points through a referral system. For instance, if you have a friend or business owner looking to use Pro, you can refer them with a unique link and receive 50 points! In the meantime, we will try to reach out maximum analytical potential using the allotted 50 points we are given.
What do you think about the HootSuite Pro Analytics Points system? Is 50 enough? Let us know!