It seems simple enough; your brand pushes out content to your followers, customers  and consumers, they read it, maybe think about it for a few minutes, but about twenty minutes later, it’s lost information. In one ear and out the other, cluttered among the other tweets, posts, blogs, e-blasts, newsletters and e-mail they read every day. However, when brands take the time to do their homework on their followers and understanding the demographics of their audience, content is more likely to be retained. 

Yes, content generation is the key to gaining credibility and establishing relationships, however, without proper knowledge of your brand’s demographics, your potential reach could be that much larger. By analyzing the trends in your data (thank you Hootsuite Pro and Google Analytics), and determining whether your readers are mostly male or female, US or internationally based, old or young, this data will provide you with the secret sauce to content success. Pushing out content to the wrong crowd, age group, or even gender could be preventing your brand from succeeding (and those numbers from skyrocketing!)

TRA360 lesson of the week: If you’re going to push out content, make sure you are pushing it out to the right audience! Knowing your demographics is key for your brand’s success. Do you use analytical tools to research your company’s demographics? Let us know @TRA360!

Prior to last week, when I thought of StumbleUpon I thought of pictures of cute kittens or videos of puppies doing cute things. My friends at college all use StumbleUpon as a way to unwind from studying to take a break by looking at adorable pets, funny pictures, etc. However, that’s not what StumbleUpon is all about.

While looking through a how to guide on social media when we “stumbled upon” StumbleUpon, pun intended. At first, we thought there would be no way that it would work for a business—after all, we don’t have any cute pets in the office doing funny things as they play. After taking their search service for a spin and looking for key words like “Regulatory Writing” or “Technical Documentation” we found a myriad of sites from people who do exactly what TRA360 does. Even better, we found people searching for companies like us. Throughout this past week, we spent more of our time on StumbleUpon than any other online location, looking at potential business and how competitors use the internet. 

Think for a minute about how much time you spend weeding through Google search results to see if maybe the site you want is there. With the amount of times you click a link, click the back arrow, retype in your search field, you could have gone through at least three times as many sites on StumbleUpon. One click and you’re on a company’s home page, and if you don’t like it, with one click you’re at the next company. Here at TRA360, we think StumbleUpon is efficient way to flip through sites on the topics you want to look for. We are excited to try it out on a corporate level and see where it takes us!

Do you stumble? What are your thoughts on how StumbleUpon is useful? Tweet at us at @TRA360 and let us know how you feel about StumbleUpon. Keep Calm and Stumble On.