Ranking Your Tweets

Posted on February 24, 2011June 4, 2015 by Valentina Rosa

Ever wonder if your tweets help people find you? Does anyone care about your tweets? What about ranking them?

The author of the MoreTechTips blog has thought about these questions and many more. In a recent post entitled “Twitter Rank of Your Website” he describes a “rank checker that calculates the Twitter rank of your website which indicates your realtime search visibility.”

What’s the secret sauce? According to the post: “Rank checker uses the search method of Topsy RESTfull API to query the most popular tweeted stories in the selected domain and time period. Then loops the returned JSON list to calculates the average score…that’s it!”

I tried the rank checker with my tweets over the past month and the results were enlightening. Some really tweets didn’t show up at all and others I thought were not as useful had decent ranks. What conclusions can I draw? How will my tweets change as a result of the rank checker? These are good questions and I don’t have the answers yet. But it’s good to know the rank checker exists and I’ll plan to use it.

Understanding Offline/Online Marketing and Offline/Online Purchasing

Posted on February 23, 2011May 20, 2013 by Valentina Rosa

Four Marketing / Purchase Quadrants © Edgewater Technology Weblog

I stumbled upon a post entitled “Understanding Multichannel Analytics” on the Edgewater Technology Weblog today. The most interesting part of the post is the four marketing / purchase quadrants pictured to the left. Joe Kamenar, the author, provides very good job solutions for both of the red quadrants as they relate to the multichannel analytics integration process.

After reading this post I clicked the author’s name and read two other articles that can be of value to marketing strategists and marketing communications pros.

Here are links to these posts:

SPOILER ALERT: Don’t be put off by the February 2010 datestamps on these posts. While some of the information isn’t relevant a year later, large parts remain immediately important.

Repurposing Content in an iPhone App

Posted on February 16, 2011May 20, 2013 by Valentina Rosa

“Repurposing content” has been a buzzword in technical documentation for at least 10 years, maybe more. Anne Gentile, the author of Just Write Click, one of the best technical writing blogs out there is, recently wrote a great blog post called “Repurposing and Reinventing Content“. In the post she talks about an Austin, TX-based family that operates a website called Animated Knots created an iPhone App to show how to tie knots. Anne also mentions an article in The Statesman, a local Austin newspaper, about the Grogono family. Speaking as someone who flunked out of Boy Scouts and has been challenged on more than one occasion in securing a harness for rock climbing, I read both articles with enthusiasm.

However, what was of most interest to me as a technical communicator were Anne’s observations about the family’s success, specifically that the App was persona-based and had tremendous visual appeal. While some of these lessons aren’t directly applicable to technical documentation, there are lessons to be learned and applied. I, for one, enjoyed reading.