I stumbled upon a post entitled “Understanding Multichannel Analytics” on the Edgewater Technology Weblog today. The most interesting part of the post is the four marketing / purchase quadrants pictured to the left. Joe Kamenar, the author, provides very good job solutions for both of the red quadrants as they relate to the multichannel analytics integration process. After reading this post I clicked the author’s name and read two other articles that can be of value to marketing strategists and marketing communications pros. Here are links to these posts: 10 Actionable Web Metrics You Can Use – Part 1 10 Actionable Web Metrics You Can Use – Part 2 SPOILER ALERT: Don’t be put off by the February 2010 datestamps on these posts. While some of the information isn’t relevant a year later, large parts remain immediately important.

When’s the best time to tweet? For some people, the answer to this question is as often as possible. Others say, whenever the mood strikes. And still others say, “Tweeting” Don’t waste my time!”

From the standpoint of business social media and marketing communications, I’m not too interested in the first or last groups. the best response seems to be when to tweet. How do you know that? You can learn this by trial and error by seeing how many of your Twitter followers retweet you to furtehr spread the word. But, there’s a faster and easier way. Timely is a more innovative solution. The app analyzes your last 200 tweets, tells you which ones didn’t reach their maximum potential with followers, and suggests better times to tweet.

Timely is fast, simple, and effective…give it a try and let me know what you think.

Elliott Lemenager has started following me on Twitter. I’m not sure how he found me and why my posts interest him. (I sent him a direct message to find out. If he replies, I’ll update this post.)

Elliott’s an interesting character. According to his blog, he writes to “give insight into my social media/environmental efforts” and founded Phoenix Local Music. In his day job, Elliott is an Online Community Manager for Microsoft’s Startup Business Group (SBG). He’s active in social media on professional and personal levels, and is also committed to CleanTech/GreenTech.

Elliott recently posted Dan Pink’s RSA Animate video entitled “Drive: The surprising truth about what motivates us.” It’s an informative, entertaining, and creative video, even though I got a bit dizzy from the hyperspeed writing on the whiteboard.

The video is almost 11 minutes and Elliott recommends watching it all and I agree. However, if you can’t watch the whole piece, he says to watch 6:44 min in. I disagree. Start watching at 5:05 min. In my opinion, the discussion about what motivates people and provides the most personal satisfaction—autonomy, mastery, and purpose—are the best part.