Did you read Part I of Relationship Building 101 and want more tips on best practices for establishing relationships in your industry? If so, you have come to the right place! Welcome to Part II of Relationship Building 101. TRA360’s tip of the week is:

Become the thought leader in your industry.

Despite what industry you may be in, anyone can become a thought leader. First, Do your homework by reading the industry trades and publications, following relevant news closely and be the first one to let your consumers know. One successful way to become a thought leader in your industry is to give daily or weekly free pieces of information out through various social media accounts (like Facebook or Twitter), blogs, or webinars. Give your consumers the information that they want to hear first! By giving related information or industry tips on a regular basis, you will begin to grow a following and become a trusted leader in your industry. After all, trust is a necessary element to any healthy relationship, professional or non-professional.

Keep your eyes peeled for the last tip of Relationship Building 101 coming soon. In the meantime, tweet to us @TRA360 and let us know how you build and maintain relationships in your industry. We would love to hear your thoughts!

Relationships. We all have them in life that we strive to build and maintain. Whether it’s a relationship with a family member, friend, acquaintance or even a doctor, relationships are crucial in human interaction. Relationship building is no different when it comes to your clients and consumers. But why do companies struggle with this concept, especially when interacting through social media? By starting with the basics, you’ll be able to not only develop new relationships with potential consumers, but expand current relationships with existing clients.

Tip #1: Pay attention to the little things

Many business owners tend to be so wrapped up in their work that they can forget to pay attention to what is going on around them; especially when it comes to their own clients. Reaching out to clients for business-related topics are a given, but by taking the time out of your day to notice the little things can help relationship building. That new case study they just launched? How about that thought-provoking tweet that appeared on your Twitter feed this morning? By taking the time to pay attention and respond to the seemingly insignificant things can actually make a difference in your relationship. A little effort can go a long way in growing relationships!

Stay tuned for more tips on how to connect with your consumers coming next week!

If you’re from Boston and rep the Boston pride, BostInno should be your go-to outlet for catching up on the latest city news and media. Launched in 2008 as a start-up blog, BostInno has transformed into New England’s fastest growing online media property. Featuring local companies like CampusLIVE, MITX and Startup Massachusetts, BostInno has been rapidly expanding to feature companies that are helping shape Boston through their innovation.

BostInno’s newest featured channel, IEEE Boston Entrepreneurs’ Network (ENET), has been making strides in the entrepreneurship and networking scene for the last twenty years. ENET’s main goal is to connect early-stage entrepreneurs with information and resources necessary to transform an idea into a successful business or product idea. As BostInno’s newest channel, ENET will be providing content on the happenings of Boston’s next leaders and innovators.

Do you follow brands on BostInno’s channels? If so, comment below and let us know which ones!