Relationships. We all have them in life that we strive to build and maintain. Whether it’s a relationship with a family member, friend, acquaintance or even a doctor, relationships are crucial in human interaction. Relationship building is no different when it comes to your clients and consumers. But why do companies struggle with this concept, especially when interacting through social media? By starting with the basics, you’ll be able to not only develop new relationships with potential consumers, but expand current relationships with existing clients.
Tip #1: Pay attention to the little things
Many business owners tend to be so wrapped up in their work that they can forget to pay attention to what is going on around them; especially when it comes to their own clients. Reaching out to clients for business-related topics are a given, but by taking the time out of your day to notice the little things can help relationship building. That new case study they just launched? How about that thought-provoking tweet that appeared on your Twitter feed this morning? By taking the time to pay attention and respond to the seemingly insignificant things can actually make a difference in your relationship. A little effort can go a long way in growing relationships!
Stay tuned for more tips on how to connect with your consumers coming next week!