The Apple iPad 3 is one of the most anticipated devices from Apple this year. The device will be released on March 7, and will be the third of the Apple iPad series. Regarded as one of the best-selling computer tablets in the world, the iPad comes at a hefty price. A study from Slashgear shows that half of prospective iPad 3 buyers don’t care about the anticipated 20-30% increase in price of the new Apple tablet. The NPD Group reveals that over 40% of current iPad users have a household income of $100,000 or more in comparison to the 26% of non-iPad owners.
So what’s the big deal, anyway?
According to TheTechLabs.com, the new iPad will feature a sleeker design, rock a full HD display, have a lighter battery, and charge wirelessly. For many, the new iPad is regarded as a symbol of high-end status and “in” with new technology.
Personally, I question what these studies say about society if so many people are willing to shell out the big bucks for a product that hasn’t even been launched yet. To me, I view Apple not only as a brand, but also as a lifestyle. If a company can succeed in obtaining a vast number of loyal customers, who, without knowing the cost of their product before its launch, are willing to purchase the product, then success has been reached. More and more people are defining themselves through the “Apple lifestyle”; living as someone who is up with the latest technology and modern-day trends including owning the hottest new phone (iPhone4s), newest iPod, newest Mac computer, and finally the newest tablet, the iPad 3.
What do you think about the release of the iPad 3? Is there too much ado about nothing or will you be pre-ordering your new tablet in just a few weeks? Comment below and let us know your thoughts!