It’s hard to deny that social media has become a way of life these days. Individuals, brands, and now even some grandparents are using various social networks to connect to friends, family and consumers. Times are changing and along with this change brings a new generation of people to influence society. Brian Solis, the author of “Generation C…And What To Do About It” discusses the rise of this new generation, also known as “GenerationC”, and what is happening, digitally, around the globe as a result of this generation.

Businesses, marketers, social media strategists and PR professionals across the world have been pondering the same question for years: what is the formula for social media success? Solis raises the question what do successful customer relationships and experiences look like in terms of social media?  Before becoming “successful”, a company must define what success is and how it will be measured. When creating a social media strategy plan, many businesses tend to skip this step or are unsure of how to define success. Not sure where to begin in creating a social media presence? Here are several ways:

1. Branding– create and define your own brand. By targeting specific demographics and creating an image for your company, social media will come easy.
2. Developing a social media strategy– No two companies are the same so why should their social media strategies be? Some companies need blogs, while others require Facebook pages. Assess your company’s social media needs and act accordingly.
3. Investing in your community– if you believe in your business and social media strategy, so will others!

Stay tuned for a follow-up post about GenerationC: the future of social media and which is more valuable: social media or traditional media?

Did you read Part I of Relationship Building 101 and want more tips on best practices for establishing relationships in your industry? If so, you have come to the right place! Welcome to Part II of Relationship Building 101. TRA360’s tip of the week is:

Become the thought leader in your industry.

Despite what industry you may be in, anyone can become a thought leader. First, Do your homework by reading the industry trades and publications, following relevant news closely and be the first one to let your consumers know. One successful way to become a thought leader in your industry is to give daily or weekly free pieces of information out through various social media accounts (like Facebook or Twitter), blogs, or webinars. Give your consumers the information that they want to hear first! By giving related information or industry tips on a regular basis, you will begin to grow a following and become a trusted leader in your industry. After all, trust is a necessary element to any healthy relationship, professional or non-professional.

Keep your eyes peeled for the last tip of Relationship Building 101 coming soon. In the meantime, tweet to us @TRA360 and let us know how you build and maintain relationships in your industry. We would love to hear your thoughts!