“Webinar No Shows” was the headline in today’s Learning Trends newsletter from Elliott Masie of The Masie Center. He called this a “dirty” secret of the learning world. According to Elliott, some organizations report no-show rates as high as 40 to 60% for a webinar. The issue is so pervasive that many companies even book 40% fewer lines/licenses for an event.
Why the no shows? Elliott offered these factors:
Life Gets Busy
People Watch Asynchronously
No Consequences
Value Against Time
No Clear Outcomes
Need Creative Designs
Is a no-show rate of 40%-60% typical in your organization? If so, do you know why? Any factors you’d like to share?
NH Media Makers Night At the Currier Museum in Manchester
So if you know me, then you probably know I’ve recently started using Twitter these past few weeks. I don’t mean to brag (I totally do) but I beat CNN when tweeting about the House vote on the horrendous debt bill. I watched it live, and saw it was going to pass. Unlike some news organizations who prematurely tweeted of the passage, I tweeted the exact moment there was enough votes. I beat several major news organizations to the punch by at least 30 seconds. I thought that was really cool. Maybe next time they should just retweet me haha.
Last night sure was a busy one. I had to split my time between the always cool Venture Cafe in Cambridge, and my first NH Media Makers night at the Currier Museum in Manchster. Kicking off the evening at the VC was great. I got to see a lot of friendly faces and interact on a first name basis. It’s cool to see people’s ideas come to fruition week after week. It just goes to show what passion and drive can really do for someone’s dream. My dream is to someday become a leader in marketing, and this summer I’ve gotten miles closer to it. That being said, my imagination is far from limited to marketing. I have no idea where this path I’m on will lead, but something tells me it’s a good place.
The Media Makers event was a real treat. The museum itself was spectacular and the MC of the night John Herman did an exceptional job keeping the event rolling. Everyone got a chance to give a “rocket-pitch” about themselves. Though it took quite some time to get through the crowd of roughly 100 people, it was entertaining and fun. I hope the next event isn’t too far away from Manchester, because strangely enough, I like events I don’t have to commute to. Next week I’ve got quite a bit going on with a Nanotechnology Conference run by TURI and a networking gala being put on by CitizenSchool. I’ll stay in touch. And hey, stop being a phantom reader. I could use a comment now and then 😉
Yesterday was my first tweet-up and it was awesome. It was Woburn’s first tweet-up and judging by the attendance it was a major success. The event was organized by David Crowley of Social Capital, a great non-profit focused on connecting the community. Everyone was there to talk about social media in person and on Twitter via the hashtag #tweetupwob.
It was great to share tips and tricks about social media marketing with other in the industry. My tip of the day was regarding a free service called Twitoria where users can tell who hasn’t tweeted recently and free up space. I really look forward to the next one, as everyone there was friendly and willing to share information. Great job David and friends! Read more about it here at the Woburn Patch write-up.
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