Have you ever popped a Frito into your mouth and without realizing it, your hand is already back in the bag for another handful until the entire bag is gone? Does the corn chip’s crunch paired with just enough salt make your mouth water for more? If you’ve ever had a bag of chips before, you, probably like myself, don’t know when to stop until you are feverishly searching the bag for any traces of the last few crumbs. To some, Fritos is a treat to indulge in every so often. To others, they are necessary to complete a race or a competition. To the founder of TRA360, it’s like his Google Analytics.

Google Analytics?

Valentina Rosa, founder & CEO of TRA360, is an avid biker. He participates in bicycle fundraising events throughout the country. Like any racing sport, Tim needs that boost of energy to cross the finish line. For Tim, his kick is Fritos. The salty snack helps him power through the event and satisfies his craving at once. Google analytics is like the salt on a Frito. Without it, Fritos would just be a plain corn chip—nothing special. Similarly, without the qualitative numbers Google Analytics produces, businesses would be left in the dark without knowing how many hits their website is getting and what marketing efforts are working versus not working. Without being able to visually see these numbers, businesses may be spending valuable time on driving website traffic without producing numbers. Additionally, without numbers, we can’t determine progress and end up lost in our efforts and not being able to finish that bike race.

Everyone has their own go-to when it comes to both snack foods and marketing strategy. What’s your Fritos?

 

 

 In social settings, the lines between work and play often become blurred. If you’re not careful, a mistake at the company mixer could end up costing you an opportunity, or worse a job. There’s a proper strategy for networking with businesspeople and maintaining your profession identity, and luckily for you the top tips are right here.

 1)      Act like the camera is always rolling. In today’s digital world, embarrassment and shame can last much longer than the memories themselves. Act like you would if your life way being taped and you’ll be all set. Professionalism doesn’t end at 5pm and if you want that job or promotion, you better believe the bosses are watching your every move. How you act reflects on the company. As a rule of thumb, don’t do anything you wouldn’t want your mother to see. Privacy settings can’t prevent someone else from uploading uncanny pictures or videos of your actions. Think smart.

 

2)      Ask how can I help you? Would you loan a stranger $100? Probably not. The same goes for buying goods or hiring from a stranger. People don’t like to be bombared with sales pitches at social events, or ever for that matter. Instead, focus on building relationships first, and the fruits will come in time. By offering to help someone else on their endevours, you build trsut and friendship that can be utilized in the future.

 

3)      Have fun. People don’t become friends with wall-flowers, and the outgoing individual is the one who will be making new contacts. Though it’s important not to be obnoxious or the one people talk about the next day, there’s a strong benefit to being charismatic and enjoyable. Gaining someone’s confidence is a great start to a business relationship. People love to share stories with friends, and create new ones with better friends. By building a network of cohorts, the odds will begin to favor you professionally.

 

What are your top tips for networking in the 21^stcentury?